From here you see things an importer cannot see from their market: what is being planted, how the harvest is coming in, where costs are heading, what buyers in other countries are asking for.
Useful for deciding better, including for deciding not to buy from us. We publish it anyway.
Sourcing
An alternative can meet the analytical specification and improve the price per litre without preserving the existing commercial proposition. How to assess product equivalence, commercial identity and transition cost before changing supply.
Read the pieceSpecification
Alcohol level, structure, fruit, oak, volume and cost form a single brief. How to set their priorities and verify that the wine works within them.
Read the pieceSupply
Agreeing the price of the wine, committing the annual volume and scheduling the call-offs are separate decisions. How to compare supply structures when sales, timing and capital needs change.
Read the pieceRange
Variety, style, channel and supply format: the decisions that turn a category opportunity into a concrete commercial proposition.
Read the pieceContinuity
From vineyard management to assessing the new vintage: how continuity gets built into a wine, and what a buyer should agree with their supplier.
Read the piecePrivate label
An exclusive product can become an asset of your own. Its success depends on how the buyer and winery develop the programme together, and the work starts before the first container.
Read the pieceHow buying works
Three buyers can ask for exactly the same thing and need three different wines. This piece is about working out which one is yours before comparing a figure.
Read the pieceUK market
Since February 2025 the UK has taxed wine on the alcohol it actually contains. That single decision changed what buyers ask us for, and what we ask of the vineyard.
Read the pieceTransport
That flexitank degrades wine is one of the most entrenched beliefs in the trade. A study covering more than a million litres shipped across fifteen months lets us test it — and it is worth being precise about what it proves and what it does not.
Read the piece